The committee shape the direction of the council collaborating to develop events and resources.

Vision: To raise standards in our industry – with the end goal always to deliver better outcomes for our stakeholders.

Mission: To create value for both agency and client-side colleagues by delivering a platform for knowledge sharing and best practice.

Daniel Andrews, Chairman

the tree

Daniel Andrews is the founder and CEO of the tree – a multi-award-winning social-first digital marketing agency, and the root – a powerful CMS and ecommerce technology solution.

Daniel’s mission is to support organisations in creating real-world outcomes through social-first thinking, all powered by data-led strategies and strong creative visions.

For more than 12 years, Daniel has worked with a wide range of brands such as JustEat, Anglo American, American Airlines, easyJet, and Ticketmaster, developing strategies and digitally-focussed creative campaigns to support everything from social commerce, to community engagement, to CSR. In 2018, Daniel was named FSB’s Young Entrepreneur of the Year – and now, with the support of his trusted leadership team, he has scaled his agency, the tree, into a Top 10 Drum Elite Agency (as voted for by clients).

His vision for working with the Creative Marketing Council is to create industry impact, and shape its future success. “I’d like to engage the industry, and support marketing professionals to bring out their very best. By fostering opportunities to share thinking, I believe this will help educate businesses on the importance of data and creative-led strategies. I love meeting new people with fresh ideas, and helping their development, and I believe that we – as a council – have a chance to make an impact and support the development of future and current talent.”

Kat Jackson

Franklin Rae

Nick Lovett

M3 Agency

With more than 20 years’ experience in online and offline marketing, Nick is one of the West Midlands advertising scene’s most influential figures.

Nick has been Managing Director of M3 Agency for 3 years, and recently celebrated his 10 year anniversary at the company in 2020, which has seen significant growth under his leadership. His ability to develop strategies that blend multiple campaign channels including radio, TV and national press, digital and direct mail, has resulted in increased sales, awareness and market penetration for blue-chip customers across retail, manufacturing and leisure and travel.

His successful track record in these sectors and from running his own agency, has paved the way for ambitious plans to grow the agency while maintaining passion, values and service standards.

Nick has a passion for creative thinking in order to solve client problems, whether that is through brave creative execution or innovative pricing and business models. He has created an agency built on the strongest strategic foundations, to deliver services across the marketing spectrum focusing on audience targeting, branding and communications, tactical promotions, and most importantly, ROI.

His keen eye for detail and extensive knowledge, play a vital role in the successful management of client relationships and the development of strategic partnerships.

Ayẹni Adékúnlé

BlackHouse Media

Ayẹni Adékúnlé is the founder and chief executive officer of BlackHouse Media (BHM). He’s a member of the PRCA’s communications council and fellow of the National Institute of Marketing of Nigeria. 

David Tarbuck

Salisbury Group

David heads up external and internal communications, digital marketing, brand and reputation for Salisbury Group – a facilities services business. A corporate affairs and communications specialist, David has experience working in the UK, Australia, New Zealand, Middle East and USA. He believes that a positive and inclusive culture is key to organisational

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