Zoe Ward-Waring

Sunny Side Up

Zoe Ward-Waring is the Managing Director of Sunny Side Up, the award winning PR agency that helps good brands grow with a portfolio that includes brands in food & drink, health/wellbeing, tech, travel and homewares. Zoe has spent her career in communications working across both UK and global clients across various consumer brands & sectors running both B2C and B2B campaigns.

Obabiyi Fagade


Obabiyi Fagade is the Marketing Manager for the Africa Middle East and Eastern Europe region at Heineken. With over 12 years of commercial experience, he is responsible for identifying and unlocking growth opportunities, developing commercial competencies and creating through-the-line communication and activation assets for Heineken.

Daniel Andrews

The Tree

Dan Andrews is the founder and CEO of the tree, a multi-award-winning content and social marketing agency, as well as the powerful CMS and ecommerce technology, the root. the tree works to deliver real world outcomes through social first thinking. The have helped businesses including JustEat, Anglo American, BMW, Hays and Ticketmaster stand out in a crowded marketplace and is behind easyJet and American Airlines’ bold content and social strategies in the age of COVID.

Belle Lawrence

Immediate Future

At IF, Belle mixes her experience in strategic marketing with people skills, optimising the business operationally and by bringing out the best skills, qualities, and values in the team. Before her focus on social media for immediate future since 2018, she held a senior position at an integrated marketing agency, leading client strategy across multiple media channels for organisations in the travel, recruitment, and education sectors for over 13 years. In her early career, and personal interests, Belle has also led marketing campaigns in the not-for-profit arts scene and events.

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